At this year’sin Geneva, Hyundai Motor Company will unveil an all-new concept car that pioneers a look for the mid-sized sedan segment.
A dramatic rendering gives a first glimpse of the concept car – named i-flow – that will make its world premire at the show. Styled at the company’s European design headquarters in Rsselsheim, Germany, i-flow is expected to attract much attention, thanks to its striking appearance – the latest product of the company’s new form language, ‘ fluidic sculpture‘. The name i-flow reflects the aerodynamic shape and flowing lines of the concept car’s styling, and retains the ‘i’ prefix of Hyundai’s established nomenclature. i-flow incorporates numerous new technologies from chemical company BASF, ranging from lightweight materials to solar cells, assisting in weight reduction and improvements in energy efficiency. i-flow will share centre stage with the all-new ix35, the company’s new compact SUV, which went on sale in Australia in February.
